What Does Sustainability Mean to 12|12?
Contributing to a sustainable future for our children and our planet is a key tenet of our mission at 12|12. Through our partnership with Baby2Baby, we aim to provide comfortable, modern clothing essentials for all children, not just those who can afford them. But we also understand that our promise to do so is only as good as our parallel commitment to protect our environment. At 12|12, our sustainability goal is to responsibly and ethically produce the highest quality children’s clothing product, while continuously seeking ways to reduce our environmental impact.
Our Raw Materials
GOTS-Certified Organic Cotton
Certified organic pima cotton is the cornerstone of our product at 12|12. We source organic Peruvian pima cotton, widely known as the finest cotton in the world, organically grown and harvested exclusively in the coastal valleys of Peru.
We also choose organic cotton for its minimal impact on the environment. We use GOTS-certified organic pima cotton whenever possible. The Global Organic Textile Standard (GOTS) is the leading worldwide textile processing standard for organic fibers, meaning natural fibers grown without the use of synthetic pesticides, insecticides/herbicides and GMOs. We choose organic agriculture because it is a production process that sustains the health of ecosystems, soils and the people who work and live in the surrounding communities. We are proud to say that over 90% of our current collection is made from organic pima cotton.
Our organic cotton fabric is then dyed and printed using only OEKO-TEX 100 standard dyes, meaning they are certified free of over 100 substances known to be toxic and harmful to people and the environment. OEKO-TEX is a different, yet equally important, global textile standard from GOTS. We believe that adhering to both certifications along our supply chain process makes for the safest product for our customers, our supply chain partners and ultimately our planet.
Beginning in 2021, we began incorporating recycled material in the production process of select styles. We have been able to offer our customer a swim product that is made of 74% recycled material, via our environmentally-conscious production partner in this category. Incorporating more recycled material in our products is a longer-term goal that we continue to research and pursue. We are also seeking ways to reduce unusable fabric waste by turning fabric cuttings into new styles, such as headbands and other accessories.
This year in particular, we have given careful consideration to the sustainability of our packaging materials. Nearly all of our various packaging materials now contain recycled content, with the exception of the plastic polybags we use to protect our product during shipping (which we must do to ensure that product arrives to our customers in a state that is always pristine and sanitary). Below is sustainability information regarding our packaging materials in 2021:
· Mailers We use only 100% recycled poly mailers to ship our product to our customers. For larger orders, we use a 100% recycled shipping box that is also fully curbside recyclable.
· Tissue Our printed tissue paper is made of 100% recycled paper.
· Cards All card paper is made of 100% recycled content, is FSC certified and curbside recyclable.
Get in touch
Please feel free to reach out to us with questions or even any ideas you might have on further reducing our environmental impact at 12|12. We would love for this to be an open dialogue and are always eager to further our own education on sustainable business practices.