Hey 12|12 super fans…We like your style ;)

As parents and fans of 12|12, you know how important it is to have soft, comfortable, healthy clothing to dress your little ones in 12 hours a day and 12 hours a night. Here at 12|12, it is our mission to design and make clothes that do just that, with no sacrifices or compromises. We make the highest quality play clothes and pajamas, in modern cuts and stylish prints, from only organic & sustainable fabrics.

It can be overwhelming to navigate the crowded sea of baby and children’s clothing brands, to know which ones actually feel soft and fit well, particularly after you become a busy parent.  So to better spread the word about 12|12, we are launching our brand new affiliate program to help more parents learn about our unparalleled quality and aesthetic.   

12|12 invites you to join our affiliate program. Through our program, you can share your enthusiasm for our collection while earning commission.

Our affiliate program is managed through the ShareASale and rewardStyle Network and offers the following:

  • 12% commission
  • 30 day cookie window
  • Dedicated support

We would love for you to join us!

If you have any further questions, please feel free to contact us at