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Puppy Love 🐾

NEW: Dog Days

A Pawsome Print!

Recycling Trucks
are back!

Everything they need
for CAMP!

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Organic Cotton

Our organic cotton is cultivated in the coastal valleys of Peru, where growing conditions are ideal, and is farmed without the use of commercial pesticides.


Our sustainability goal is to responsibly and ethically produce the highest quality children’s clothing, while continuously seeking ways to reduce our environmental impact.


As loving moms, we believe in finding healthier alternatives for our children and the planet.

We adore all of our purchases from 12l12! They are thoughtfully created (in Peru!) and launder and fit well. We also appreciate they ship out in recyclable packaging too. The seasonal embroidery options are adorable.

Jennifer H.

Even our 22 month old reaches for these on his own when picking out his pjs!

Brittany C.

Absolutely love this onesie. Not only is it darling with the minimal monogram, it’s unbelievably soft!!! Baby girl loves it!

Hillary R.

Super soft long-sleeved tee which stretches easily over the little's head for easy on/easy off. Love these!

Elizabeth B.

We love 1212! They're always super soft & cozy, and hold up well after washes.

Sweta D.

"Our Favorite Shirts"

These are my favorite shirts to buy my son! They are the softest I found and the quality cannot be beat!


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"Impeccable Quality"

Despite continuous washing, the onesies show no sign of wear.


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"Best Leggings Ever"

My daughter has been wearing these 12|12 leggings since she was 3!


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