Red, White and

NEW 🇺🇸

100% Organic Pima Cotton – the softest, safest cotton for you kids.

Flags and Fireworks
Unicorns and Rainbows
Gone Camping
Sundae Funday
Smile
Under the Sea
Ahoy Mates
Monkeying Around
Flamingos
Block Floral

Super Soft Organic Cotton

Grown in the lush valleys of Peru. Zero pesticides, all softness. This is the fabric your kids want to live in.

Sustainability, Always

We make quality that lasts. Less waste, fewer replacements, and a smaller footprint from day one.

Mom-Founded, Kid-Tested

Built by moms who got tired of scratchy seams and fast fashion. 12|12 is our answer to better basics – for real life.

The Organic Short Sleeve Pajama Set [Flags and Fireworks] The Organic Short Sleeve Pajama Set [Flags and Fireworks]
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The Organic Short Sleeve Pajama Set Sale price$ 52.00
The Organic Pullover Sweatshirt American Flag [Ice Water] The Organic Pullover Sweatshirt American Flag [Ice Water]
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The Organic Pullover Sweatshirt American Flag Sale price$ 62.00
The Organic Short Sleeve Boxy Tee Graphic Print [Heather Grey Camp] The Organic Short Sleeve Boxy Tee Graphic Print [Heather Grey Camp]
The Organic Short Sleeve Boxy Tee Graphic Print Sale price$ 38.00
The Organic Bike Short [Navy] The Organic Bike Short [Navy]
The Organic Bike Short Sale price$ 22.00

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Bundle and save on the softest basics

"Our Favorite Shirts"

These are my favorite shirts to buy my son! They are the softest I found and the quality cannot be beat!

★★★★★

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"Impeccable Quality"

Despite continuous washing, the onesies show no sign of wear.

★★★★★

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"Best Leggings Ever"

My daughter has been wearing these 12|12 leggings since she was 3!

★★★★★

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