Customize the perfect gift for

Mother's Day

Introducing our new mood-boosting print:

SMILE

Hello, Spring! New In:

Island Adventures 🏝️
Under the Sea
Ahoy Mates
Monkeying Around
Flamingos
Unicorns and Rainbows
Smile
Block Floral

Super Soft Organic Cotton

Grown in the lush valleys of Peru. Zero pesticides, all softness. This is the fabric your kids want to live in.

Sustainability, Always

We make quality that lasts. Less waste, fewer replacements, and a smaller footprint from day one.

Mom-Founded, Kid-Tested

Built by moms who got tired of scratchy seams and fast fashion. 12|12 is our answer to better basics – for real life.

The Organic Long Sleeve Pajama Set [Monkeying Around]
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The Organic Long Sleeve Pajama Set Sale price$ 58.00
The Organic Pullover Sweatshirt Apres Beach [Ice Water] The Organic Pullover Sweatshirt Apres Beach [Ice Water]
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The Organic Pullover Sweatshirt Apres Beach Sale price$ 68.00
The Organic Short Sleeve Pajama Set [Smile] The Organic Short Sleeve Pajama Set [Smile]
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The Organic Short Sleeve Pajama Set Sale price$ 52.00
The Organic Pullover Sweatshirt Bow [Bon Bon] The Organic Pullover Sweatshirt Bow [Bon Bon]
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The Organic Pullover Sweatshirt Bow Sale price$ 68.00

Featured in
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One in every color, please.

Save 15% on 3+ basics!
We adore all of our purchases from 12l12! They are thoughtfully created (in Peru!) and launder and fit well. We also appreciate they ship out in recyclable packaging too. The seasonal embroidery options are adorable.

Jennifer H.

Even our 22 month old reaches for these on his own when picking out his pjs!

Brittany C.

Absolutely love this onesie. Not only is it darling with the minimal monogram, it’s unbelievably soft!!! Baby girl loves it!

Hillary R.

Super soft long-sleeved tee which stretches easily over the little's head for easy on/easy off. Love these!

Elizabeth B.

We love 1212! They're always super soft & cozy, and hold up well after washes.

Sweta D.

"Our Favorite Shirts"

These are my favorite shirts to buy my son! They are the softest I found and the quality cannot be beat!

★★★★★

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"Impeccable Quality"

Despite continuous washing, the onesies show no sign of wear.

★★★★★

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"Best Leggings Ever"

My daughter has been wearing these 12|12 leggings since she was 3!

★★★★★

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