Welcome to 12|12

Kinder, simpler, greener. Better.

New-York based 12|12 is a newly launched infant and toddler clothing collection created for the conscious, considerate parent. 12 perfect pieces crafted from super-soft organic pima cotton, in a refreshingly modern palette, form the core of the collection. Each style has been edited with the child’s comfort and parents’ ease in mind, and has been manufactured and packaged using all eco-conscious materials. Through its get|give initiative, 12|12 donates an item from the collection to Baby2Baby, a charitable organization that serves over 100,000 children a year. On a mission to simplify, to elevate, to comfort, to clothe, to do good…..12 hours a day, 12 hours a night.