it's almost

SPOOKY SEASON

Let's hear it for the

🏈 HOME TEAM 📣

100% Organic Pima Cotton – the softest, safest cotton for you kids.

Featured in

Super Soft Organic Cotton

Grown in the lush valleys of Peru. Zero pesticides, all softness. This is the fabric your kids want to live in.

Sustainability, Always

We make quality that lasts. Less waste, fewer replacements, and a smaller footprint from day one.

Mom-Founded, Kid-Tested

Built by moms who got tired of scratchy seams and fast fashion. 12|12 is our answer to better basics – for real life.

"I said it before and I'll say it again"

The pajamas are INCREDIBLE. We've purchased other premium pima cotton/organic cotton pajama brands and they all end up with holes 6 weeks later. My 3 yo is a HUGE pajama fan, and these stand the test of time. WE LOVE 12|12.

★★★★★

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"Comfortable and High Quality"

This is the second Cami Set I’ve purchased for both of my daughters and they are so cute and comfortable.

★★★★★

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"Love this!"

So cute and my three year old absolutely loves it. It’s so soft and beautifully made!

★★★★★

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