Bedtime, but make it

Intergalactic 👽

Take a walk on the

WILD SIDE

100% Organic Pima Cotton – the softest, safest cotton for you kids.

Aliens and Astronauts
Wild Safari
Ahoy Mates
Sundae Funday
Monkeying Around
Flags and Fireworks
Unicorns and Rainbows
Gone Camping
Smile
Under the Sea
Flamingos
Block Floral

Super Soft Organic Cotton

Grown in the lush valleys of Peru. Zero pesticides, all softness. This is the fabric your kids want to live in.

Sustainability, Always

We make quality that lasts. Less waste, fewer replacements, and a smaller footprint from day one.

Mom-Founded, Kid-Tested

Built by moms who got tired of scratchy seams and fast fashion. 12|12 is our answer to better basics – for real life.

The Organic Long Sleeve Pajama Set [Wild Safari]
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The Organic Long Sleeve Pajama Set Sale price$ 58.00
The Organic Zipper Footie [Wild Safari]
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The Organic Zipper Footie Sale price$ 48.00
The Organic Cami and Short Set [Butterflies] The Organic Cami and Short Set [Butterflies]
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The Organic Cami and Short Set Sale price$ 54.00
The Organic Zipper Footie [Butterflies]
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The Organic Zipper Footie Sale price$ 48.00

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Bundle and save on the softest basics

"Our Favorite Shirts"

These are my favorite shirts to buy my son! They are the softest I found and the quality cannot be beat!

★★★★★

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"Impeccable Quality"

Despite continuous washing, the onesies show no sign of wear.

★★★★★

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"Best Leggings Ever"

My daughter has been wearing these 12|12 leggings since she was 3!

★★★★★

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