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The Nightly Pajama Set - BeWellByKelly x 12|12

Size Guide

As busy on-the-go moms, our team at 12|12 has long been fans and followers of Kelly LeVeque (founder of BeWellByKelly) — a holistic nutritionist, wellness expert, celebrity health coach, renowned author, and mother of a toddler (with #2 on the way!) — for her simple, realistic and sustainable approach to eating well.

Kelly teaches an anti-diet philosophy that focuses on incorporating 4 essential ingredients (which she aptly calls “The Fab 4”) into every meal: protein + fat + fiber + greens. And the easiest way to pack it all in? A smoothie, of course!

In celebration of simplicity, wellness and all things organic, Kelly designed a refreshing and fun print for our pajamas featuring her famous Fab 4 smoothie ingredients.

Because good mornings begin with a BeWellByKelly Fab-4 smoothie…and good nights begin with 12|12 Pajama Sets!

You can shop these smoothies with a smile, because all proceeds from this collaboration will be donated to Baby2Baby (in addition to our product donation with every purchase).

Baby2Baby is a non-profit organization that provides children living in poverty, ages 0-12 years, with diapers, clothing and all the basic necessities that every child deserves.

This super soft Organic Two-piece Pajama Set will keep your toddler warm and cozy all night. Made from the absolute softest organic cotton in the world, with a crew neck style top, and cuffed pant, these modern toddler pajamas are snug fitting to eliminate the need for flame retardants. They are sustainably and ethically produced, and meet OEKO-TEX Standard 100 requirements - meaning they’re free of harmful chemicals like PFCs, PVC, and flame retardants. Form fit - size up if between sizes.

  • Form fit - size up if between sizes.
  • Made with 100% GOTS Certified Organic Pima Cotton
  • Dyes meet OEKO-TEX Standard 100 requirements - meaning they are eco-friendly and free from harmful substance
  • Tag-free neck line
  • Machine washable
  • Shipped using recycled packaging
  • Made in Peru
BeWellByKelly x 12|12 Smoothie

Made with 100% GOTS Certified Organic Pima Cotton

We are a bit obsessive over the feel and quality of our clothing. Every piece must be extraordinarily soft to the touch, machine washable, and durable.

Pima cotton is an extra-long staple cotton know for its superior fiber properties, durability and silkiness. It is the softest cotton in the world, which is why we designed our pajamas around sourcing the very best 100% GOTS certified organic pima cotton we could find. Cultivated in the coastal valleys of Peru, where growing conditions are ideal, our pima cotton is harvested by hand, avoiding the impurities left by industrial harvesting and resulting in a brilliant, soft white cotton that is perfect for our clothing.